On Brocialism

One of the most unsightly sights on Twitter is also one of the most frequent. What I speak of, of course, is mobs of keyboard warriors descending on individuals for committing some imagined transgression. Whether it be Cybernats attacking ‘traitorous unionists’, UKIP voters abusing ‘liebour pedos’ or Corbynistas berating ‘neoliberal, blairite warmongers blood on your hands!’, the Twitter keyboard warrior rarely fails to conform to a very specific set of characteristics. Namely, adopting a pseudonym, not having their face in their profile picture and overuse of the crying laughing face emoji. They will also either have dreadful spelling and grammar or use lots of complex lexis – which would make them appear intelligent if it weren’t so apparent that they had no idea of its meaning. However, recently it has become more and more apparent that there is another key characteristic of such people.

When I first saw the term ‘brocialism’ about two years ago, I was skeptical. Plenty of buzzwords get bandied around on Twitter, and as a general rule you should ignore 80% of them. Similarly, I am always wary of any catch-all generalisations, due to their tendency to homogenize people and obscure nuance. However, when you look at where the abuse on Twitter comes from and the way in which it manifests, it is quite obvious that there is a pattern. Almost without fail, the abuse comes from men who then retweet any responses they get to call down ‘the boys’ to attack the offender. Furthermore, this abuse is disproportionately directed at women – especially young women. Finally, the dynamic between these ‘brocialists’ is resplendent with the awkward, feverish homoeroticism that is always present in groups of straight men who are insecure in their masculinity.

The reality of this is self-evident, but why should this pattern manifest? In my view, it is mostly down to two factors: a) the cultish mentality of these groups and b) the ultimate weakness of their positions. Earlier, I mentioned Cybernats  and Corbynistas. They are both cultists. They have a fanatical devotion to an abstract concept – nationalism or ‘real’ socialism – and their dear leaders. They are also on the fringes of political thought, and as such any perceived slight towards them is magnified a thousand fold. It is in this tribalism that we find the reason for the makeup of these Twitter abusers being largely male. They view their spokespersons as something of ‘pack leaders’, and as such rally to defend them whenever they are threatened. These leaders tend to be male, such is the makeup of our society, and even when they are not – in the case of Nicola Sturgeon – the most vocal supporters online – such as WingsOverScotland – always are.

Tribalism isn’t only observed in men by any means, but it does manifest in a specific way with males. One only has to observe football fans to see how quickly affronts to the chosen tribe of men can incite violence. On the internet, as there are no bottles or traffic cones to be thrown, this takes the form of abuse. The reason this abuse is disproportionately directed towards young women is that these men want to prove their worth to their fellow ‘soldiers’ by winning battles, and sexist assumptions tell them that young women are stupid, out-of-their depth and weak, therefore making them easy scalps. If you want evidence of this, just observe how quickly brocialists resort to using patronising terms like ‘love’ and ‘dear’. I guarantee you it will be within 8 tweets.

As I mentioned, the other reason for this abuse is the inherent weakness of the above parties’ positions. It is a truism that when people realise their argument is bankrupt, they resort to violence. The fascists knew their ideas of racial purity had no basis in science, the Church knew they had no answer to the first rationalists, so rather than argue with their opponents, they killed them. In the modern world, when you have no faith in your argument, you no-platform your opponent, deselect them, or abuse them online. The arguments of the SNP are based on a nationalistic pipe dream, and the idea that Corbyn would ever get elected or has any semblance of a coherent policy platform which would benefit the nation is so laughable I won’t even address it. But the faithful also know this, and rather than face the horrible knowledge that they are wrong, they group together, howl, beat their chests and throw excrement. This is the face of modern brocialism, and Christ, is it ugly to behold.